Association 2020

About Stuart Meyer

In August 2008, I started the Association 2020 blog as a passionate senior-level association executive based in the Chicago area with twelve years of experience working with state, national and international professional and political organizations.  Almost a year later in July 2009, based upon my ongoing volunteer service to the association industry and the many wonderfully encouraging people I encountered along the way, I decided to launch Social Frequency Media Communications and Association 2020 Consulting to expand my conviction and purpose in helping associations build strong futures.

I initially started and continue to publish this blog to provide “thought space” for myself and others who are working today to build a strong future for associations.  My areas of expertise include:  Membership, social media strategy, communications, component relations, marketing, public relations and executive management.

Please contribute your own comments/thoughts to any posting.  If you would like to connect with me directly, send me an email at stuart@socialfrequency.net .  You can also follow me on Twitter @Stuart_Meyer.

Presentations

• YourAssociation.TV: The Rise of Association Web TV Broadcast Networks. June 2013. Association for Media & Publishing – Annual Meeting.
• YourAssociation.TV. April 2013.  Digital Now – Future of Association Leadership Conference.
• 5 Internet TV Strategies to Strengthen Member Engagement and Increase Non-Dues Revenue. March 2012. 2012 ASAE Great Ideas Conference.
• 5 Internet TV Strategies for Associations. April 2011. 2011 Digital Now Conference.
• 5 Key Social Web Strategies for Real Estate Management. October 2010. iCon Conference. Institute of Real Estate Management.
• Welcome to Your Future… Already in Progress: 7 Key Social Web Strategies for CNE Providers.July 2010. 2010 Accreditation Symposium. American Nurses Credentialing Center.
• Welcome to Your Future… Already in Progress: How and Why the Social Web is Transforming Life and Business.June 2009. Diversity Leadership Series. Kirkland & Ellis Law Firm.
• The Value of Social Media in Credentialing.May 2010. Workshop presentation. Institute for Credentialing Excellence and Association Forum of Chicagoland.  
• 12 Crucial Differences Between Traditional Mass Media and Social Media. April 2010 Search Marketing Council Web Seminar.
• Customer Service Leadership – How the Social Web is Transforming Business Strategy.2010 Finishing Contractors Association of Illinois Annual Conference, Chicago, IL, February 2010.
• How to Develop a Social Networking Strategy. 2009 Association Forum Holiday Showcase, Chicago, IL, December 2009
• Welcome to Your Future… Already in Progress – How the Social Web is Transforming Association Strategy. 2009 Nursing Organization Alliance Fall Summit, Louisville, KY, November 2009.
• Customer Service Leadership – How the Social Web is Transforming Business Strategy. Co-presenter with Chef/Owner Bobby Fitzgerald of White Chocolate Grill and Cinzetti’s restaurants, at Johnson & Wales University, Denver, CO, September 2009.
• 8 Strategies for Recession-Proofing Your Association. Keynote Speech, 2009 Association Congress (Europe), London, England, July 2009.
• 50 Keys to Your Organization’s Future – A Blueprint for Understanding Why Members Join and Why They Stay. Presenter, 2009 Association Congress (Europe), London, England, July 2009.
• Decision to Volunteer. Co-presenter, 2009 South Carolina Society of Association Executives Annual Meeting.
• Increasing Membership with New Media. Co-presenter, 2009 Digital Now – Future of Association Leadership Conference.
• Essentials of Volunteer Management. Co-presenter, Association Forum of Chicagoland Educational Series, March 2009.
• A Blueprint for Understanding Why Members Join and Why They Stay. Presenter, 2009 Bar Leadership Institute, American Bar Association.
• Unlocking the “Secrets” of Volunteerism.  Presenter, 2008 ENA State Leaders Orientation Conference.
• Creating ROI:  The Future of Association Meetings.  Panelist, Association Forum of Chicagoland.  Holiday Showcase 2008.
• Decision to Join – Strategic Implications and Solutions. Co-presenter, American Society of Association Executives. 2008 Annual Meeting.
• Value of Metrics and Data Planning in Associations. Co-presenter, Association Forum of Chicagoland. 2008 Annual Meeting.
• 40 Tips, Trends and Tactics for Communicating with Members. Co-presenter, American Society of Association Executives. 2008 Marketing and Membership Conference.
• Measuring Social Media ROI. Co-presenter, 2008 Digital Now – Future of Association Leadership Conference.  Disney Institute and Fusion Productions.
• Decision to Join – Strategic Implications and Solutions. Co-presenter, American Society of Association Executives. 2008 Chicago dissemination.
• Association EQ. Co-presenter (video), American Society of Association Executives. 2008 Great Ideas Conference.
• How to Build a Successful Integrated Marketing Program Within Your Organizational Structure. Association Forum of Chicagoland, Marketing SIG Presentation. September 2007
• 60 Tips for Communicating with Your Members in 75 Minutes. Co-presenter, American Society of Association Executives. 2007 Annual Meeting.
• Where Have All the Members Gone?: A New Generation of Professionals Ask, “What’s in it for me?”. Panelist, 2008 Digital Now – Future of Association Leadership Conference. 
• Planning and Producing an Emotive Annual Meeting Experience. Association Forum of Chicagoland, Marketing SIG Presentation. March 2007

International Projects

• European Alliance for Innovation (Trento, Italy) 2009-10
  • Assisted in the development of EAI’s strategic governance model, organizational structure, infrastructure and market strategy.
  • Co-facilitated EAI Stakeholder planning session, which included key business, educational and NGO leaders as well members of the European Parliament and staff serving the President of the European Commission.
• Institute for Computer Sciences, Social Informatics and Telecommunications Engineering (Budapest, Hungary) 2009-10
  • Performed SWOT analysis and qualitative research work as part of a business re-engineering process.

Book Publications

• Decision to Volunteer, contributing author, American Society of Association Executives. 2008.
• Decision to Join, contributing author, American Society of Association Executives. 2007.
• Membership Essentials, contributing author, American Society of Association Executives. 2007.

Periodical Publications

• “Lights! Cameras! Action! 5 Internet Strategies for a New Era of Engagement. ASAE Membership Section Council Newsletter Winter 2011. American Society of Association Executives
• “7 Golden Rules for Engaging in Social Media” ASAE Marketing Section Council Newsletter. Fall 2009.  American Society of Association Executives
• “4 Strategies for Recession-Proofing Your Membership Base” ASAE Membership Section Council Newsletter. Winter 2009.  American Society of Association Executives.

“Is There a Future for Membership Associations?”  Forum magazine. December 2007. Association Forum of Chicagoland

Volunteer Leadership

American Society of Association Executives – Membership Section Council.  Member  2006-2009; Chair-Elect 2009/2010