Social Media – From Trend to Standard Association Business Practice

September 1, 2010 at 9:46 am Leave a comment

Having returned from the 2010 ASAE Annual Meeting last week, all I can say is it has been a fascinating year in the slow evolution of the social web’s impact on association business practice.  I can also say  there are many more miles to travel before associations secure a strong future with their audiences.

Perhaps the most interesting development I’ve seen is the way some of the trendy social media hipsters are starting to lose a bit of interest, which can only mean that we may finally be moving toward the integration of social media strategy into the standard association business model, strategy and operations… but we aren’t quite there yet.

I admire all of the cutting-edge early adopter personalities out there as they are the ones who help push everyone else through the gravitational pull of the association atmosphere to get us all to the point where we can shift our focus to analyze how the business trends of social media are reshaping our world.

Where do we go from here and what does 2011 have in store for us?  My recommendation for you is a series of board and executive management sessions in your association geared toward educational and planning so the business impact and opportunity of social media can, once and for all, be understood and advanced.

In doing so, we move the conversation from the delegation of social media responsibility to the new part-time college graduate hire over in marketing/communications to the place where all strategic business issues are discussed and planned… the Board Room.

As the saying goes, “if you’re not part of the solution, you’re part of the problem”.  Now, let’s get out there and build a strong future for associations.

Advertisements

Entry filed under: Innovation, Social Media. Tags: , , , , , , , , , , , .

Shifting Social Media Business Strategy from “What” to “Why” and “How” “Lights! Cameras! Interaction! 5 Internet TV Strategies for a New Era of Member Engagement

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Stuart on Twitter

Enter your email address to subscribe to Association 2020 and receive notifications of new posts by email.

Join 22 other followers


%d bloggers like this: