Quick Tip: Value vs. Motive in Social Media ROI Measurement

July 30, 2009 at 9:23 am Leave a comment

Association2020_Value v MotiveYou can ultimately achieve social media motives and measurable ROI by keeping the focus on generating value… and, most importantly, valuing the vital role and contribution of participants.  

As Susan Scott points out in her book, Fierce Conversations , the “conversation is the relationship.” 

Social media is an opportunity to make meaningful connections and build vital relationships by providing something of value and genuinely valuing user-generated participation.  Time and time again, I see all types of organizations make the mistake of simply using social media to sell themselves, which is the quickest way to get ignored.

Measuring value generation in it’s many forms is the first phase of your social media ROI equation.


Entry filed under: participation, people, Quick Tips & Ideas, Social Media, Web 2.0 and Beyond, Web Me.0. Tags: , , , , , , .

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