Comments on: What Social Media Means to Associations – Beyond Mere Facebook Pages and Twitter Accounts http://association2020.com/2009/12/07/what-social-media-means-to-associations-%e2%80%93-beyond-mere-facebook-pages-and-twitter-accounts/ Envision. Engage. Experiment. Evolve Tue, 25 May 2010 15:04:19 +0000 hourly 1 http://wordpress.com/ By: Tony Rossell http://association2020.com/2009/12/07/what-social-media-means-to-associations-%e2%80%93-beyond-mere-facebook-pages-and-twitter-accounts/#comment-223 Tony Rossell Wed, 09 Dec 2009 22:21:27 +0000 http://association2020.com/?p=314#comment-223 Thanks Stuart for responding. I hope you are able to share an association example. Tony Thanks Stuart for responding. I hope you are able to share an association example. Tony

]]> By: Stuart Meyer http://association2020.com/2009/12/07/what-social-media-means-to-associations-%e2%80%93-beyond-mere-facebook-pages-and-twitter-accounts/#comment-222 Stuart Meyer Wed, 09 Dec 2009 02:37:11 +0000 http://association2020.com/?p=314#comment-222 Thanks for your comment Tony. The ultimate answer revolves around service-based operational strategies for social media. It means associations not creating policies to restrict staff use of social media platforms, but to create enable policies that enable anyone within the organization to scan the social web daily and look for opportunities to connect, listen and engage in conversations. It's about enabling social media participation on both an internal and external level. Success is measured one conversation at a time. Unfortunately, the main reason we hear so much theory in the association world is because associations are just beginning to step forward to gather a truer understanding of that social media is all about. Given some of the panels I've participated on, it seems like there is more talk out there about the minority or "nightmare scenarios" vs. the valuable ways the social web can be used. I presently have one client who is really starting to make some progress in an industry that you would not expect to be on the forefront. As we move forward, I will see if they would be willing to allow me to write about our project here. Until then, there are plenty of great examples in the for-profit world that associations can still learn much from... in my mind, Best Buy is one of the best at this point in they multiple ways they are utilizing social media and social networking in all phases of their business. Thanks for your comment Tony. The ultimate answer revolves around service-based operational strategies for social media. It means associations not creating policies to restrict staff use of social media platforms, but to create enable policies that enable anyone within the organization to scan the social web daily and look for opportunities to connect, listen and engage in conversations. It’s about enabling social media participation on both an internal and external level. Success is measured one conversation at a time. Unfortunately, the main reason we hear so much theory in the association world is because associations are just beginning to step forward to gather a truer understanding of that social media is all about. Given some of the panels I’ve participated on, it seems like there is more talk out there about the minority or “nightmare scenarios” vs. the valuable ways the social web can be used.

I presently have one client who is really starting to make some progress in an industry that you would not expect to be on the forefront. As we move forward, I will see if they would be willing to allow me to write about our project here. Until then, there are plenty of great examples in the for-profit world that associations can still learn much from… in my mind, Best Buy is one of the best at this point in they multiple ways they are utilizing social media and social networking in all phases of their business.

]]> By: Tony Rossell http://association2020.com/2009/12/07/what-social-media-means-to-associations-%e2%80%93-beyond-mere-facebook-pages-and-twitter-accounts/#comment-221 Tony Rossell Tue, 08 Dec 2009 19:47:58 +0000 http://association2020.com/?p=314#comment-221 Stuart -- Thanks for this post. I see so many presentations on the theory behind social media. And I hear that so few people are doing it "right". But I would find it very helpful for you to do a post dissecting an association's social media practices that you think are very strong and set a good benchmark to follow. Who is doing it well? As your title says, what is beyond facebook and twitter? Tony Stuart — Thanks for this post. I see so many presentations on the theory behind social media. And I hear that so few people are doing it “right”. But I would find it very helpful for you to do a post dissecting an association’s social media practices that you think are very strong and set a good benchmark to follow. Who is doing it well? As your title says, what is beyond facebook and twitter? Tony

]]>